The problem
I am a crypto investor. I’m trying to earn more crypto through borrowing but I don’t have the ability to borrow more money than I have because there are no institutions that support this business model, which makes me feel frustrated.
The Solution
If a cryptocurrency investment platform is designed to enable crypto investors to borrow beyond their usual limits for a specific purpose, it can help address the challenge of insufficient funds for borrowing. In such a scenario, the crypto investor stands to gain advantages by earning more cryptocurrency.
Web App - Desktop
The primary engagement with Blueberry had to do with designing their web application. The owners provided their own rudimentary wireframes, of which I applied all the freshly minted brand themes I had designed.
Web App - Mobile
To ensure a consistent user experience across various devices accessing Blueberry, I developed mobile versions for the entire application.
Branding
Going into the branding process, Blueberry really already knew what they wanted the logo mark to look like. They provided examples and we landing on a sweet looking berry.
From there I was able to extract the right balance of color, typography, imagery and iconography through a delicious moodboard.
Website
Once the branding was finished, I incorporated the same styling throughout all the custom designed assets on the page. This helped to keep things balanced and consistent. Because Blueberry is a Web3 company, we wanted to maintain the trend of light and dark themes.
the Result
Through the design initiatives, Blueberry utilized the created designs to present their vision to investors and conduct testing with different client groups. Subsequently, they successfully secured funding and were able to materialize their dream company.
Next Project: Galilaio