Overview

MetaFilms is a cinematic crowdsource funding platform that I was able to work on from conception.

My Role:

Principle UX Designer

My Tools:

  • Figma

  • Adobe

  • Miro

My Responsibility:

  • Branding

  • Mood Boards

  • User Flows

  • Wireframes (web and mobile)

  • High Fidelity Designs (web and mobile)

  • Rapid Prototype

The Problem

 

assumptions

  1. There is a shortage of approaches to address funding issues.

  2. Project administrators who are struggling to find a cohesive way to keep track of all the moving parts of a production.

  3. Not enough avenues for investors to assist the independent film industry with funding their projects

  4. Find talent willing to accept alternative forms of payment (crypto currencies)

  5. A place for enthusiasts to help crowd fund their favorite projects.

 

Research

Objectives

My primary objective was to figure out the top five wants, needs and frustrations for Application Administrators, Project Administrators, Investors, Talent and Enthusiasts. My findings can be seen listed in the personas.

Hypotheses

The main hypotheses I wanted to test were

  • Whether or not the independent film industry would be interested in obtaining funds through Ib 3 technologies

  • That Talent would be open to receiving payment through crypto currencies.

Methods

I sent out 40 surveys to qualify users and then was able to conduct 9 user interviews to collect my primary data. I gathered the information over a 10 day period.

Synthesis

I was able to confirm that 4 of our 5 assumptions were correct. They were:

  • Project administrators who are struggling.

  • Weren’t enough avenues for investors.

  • Find talent willing to accept alternative forms of payment (crypto currencies)

  • A place for enthusiasts to help crowd fund their favorite projects.

THe problem definition

Based on the results of the research I concluded with the following problem statement:

As a project administrator, I face challenges in managing the various aspects of film production due to the lack of a unified system, leading to a sense of disorganization. Additionally, as an investor, I find limited avenues to actively contribute to funding independent films, leaving me feeling underutilized. When seeking talent open to alternative payment methods like cryptocurrencies, the absence of a dedicated space hinders my efforts, restricting my payment options. Lastly, as an enthusiast eager to support favorite film projects through crowdfunding, the lack of a user-friendly platform leaves me feeling disconnected and unable to engage effectively.

 

The solution

Personas

 

Branding

 

Moodboards

 

User Flows

 

wire frames

 

High Fidelity - Web

To ensure a consistent user experience across various devices accessing Blueberry, I developed mobile versions for the entire application.

 

High Fidelity - Mobile

To ensure a consistent user experience across various devices accessing Blueberry, I developed mobile versions for the entire application.

 

the Conclusion

Due to time constraints, I was only able to test the high fidelity mockups through rapid prototype discussions with the 5 key stakeholders and an average of 8-10 users from each of the persona categories. 

Results:

  • Key stakeholders: 80% approved of the branding design (the 5th needed a little coaxing from the others).

  • Application Admin: 80% approved

  • Project Administrator: 100% approved

  • Investor: 83% approved

  • Talent: 100% approved

  • Enthusiast: 83% approved

The group is awaiting a fund-raise to move forward with development. They currently use the prototype to showcase the product to investors before they start development.